This whole “police are the bad guys” thing has spiraled out of control.
I know I’m not the only person sick of hearing about it. I’m a big believer that the majority of people in our country are also sick of hearing about it.
It’s laden with liberal hypocrisy at the very core. Here you have people like Hillary Clinton saying that everyone implicitly is biased and insinuating that racism is the root of policing. The argument that police are biased and all Americans stereotype would almost be laughable if it wasn’t such a hypocritical stereotype in and of itself.
I have family who protect and serve. Friends. Neighbors.
During my time in broadcast journalism, I interviewed countless officers. And you know what I found to be the true common theme?
They all actually give a damn. They’re willing to take a bullet for a complete stranger.
They’re willing to kiss their families goodbye every day not knowing if they’ll ever see them again.
They have to make split second decisions and then deal with the Monday morning quarterbacking of a society that has identified itself as the judge and jury.
They live in a world where the media no longer gives them the benefit of the doubt because it’s nowhere near as sexy to respect law and order as it is to watch a Facebook Live about those “evil police.”
I know. I forgot to issue a “trigger warning” to all those of you gentle snowflakes basking in your self-righteous anger right now. My bad.
But here’s the thing. Trump nailed it. We need to start respecting law and order again. We need to allow the judicial system to punish the “bad cops” – but we need the “bad people” to be taken off the streets by the good cops.
How does it begin? As a marketer, I’d suggest it begins with storytelling.
That’s why I’m putting my money where my mouth is.
My agency is launching a massive initiative to support the men and women who defend your families every single day.
We’re committing $250,000 worth of video production to police departments over the next year to help share their stories. We want to showcase the officers who risk everything. We want to teach people that police are our friends — and not our enemies.
I hope you’ll help us to spread the word so we can make OUR contribution to them. If you’d like to nominate your department for a grant that will cover video production, please click here. If you want to follow their stories, follow my page on Facebook here.
We’re going to make supporting the men and women who serve great again.