Most 11-year-olds are worried about which teacher or class they are going to have when school starts or which friends will be in their class. Not Maxwell Lanfrank.
He’s most concerned with how he can make his Behind the Blue Initiative spread throughout schools in all 50 states in America.
Starting in 2015, when he was just 8-years-old, Max wanted to make all natural and organic personal care products that were safe for the entire family. Along with coming up with recipes and ideas for 14 unique and fun products, he wanted to show his support for the law enforcement community. It’s a community that his father has been part of for the past 23 years as a Corporal in the Morris County Sheriff’s Office.
That’s why he created an organic lip balm and hand sanitizer called Behind the Blue. These Behind the Blue products are given out to law enforcement with a card thanking them for what they do. When Max sells the Behind the Blue products online, he donates a portion of his proceeds to the C.O.P.S organization.
This year, we have decided to start a Behind the Blue Initiative Project, where local businesses or PBA’s can sponsor a school or a grade. Max will work with the LEAD, DARE or School Resource Officer to explain Behind the Blue. Max will then be giving students the Behind the Blue Challenge. That’s where he will ask them to take a Behind the Blue lip balm or hand sanitizer and a card and sign a pledge saying they will actively seek out someone in law enforcement, give them the gift, say thank you and take a selfie with the officer to be used in our online gallery and social media.
The goal is to turn this into a viral movement.
We are also hoping to have the officers posting how many kids gave them products and host a contest to see who gets the most.
The best part about this is that the business or PBA that sponsors the school will go on our website as a Behind the Blue Supporter, and the C.O.P.S organization will get a donation on behalf of the school and business for each product that is purchased/handed out.
If you are a law enforcement supporting business or a community and would like more information about how you can be part of this Behind the Blue Initiative, please contact us at firstname.lastname@example.org. Check out our Facebook and Instagram at momaxgivesback. We are hoping to get this happening in every state in the US!
Written by Kristen Lanfrank. Kristen is a teacher, police wife and Max’s mom. She’s also a proud Whiskey Patriot.