A couple of weeks ago, one of the account managers at our marketing agency picked up on something pretty interesting from Google – a unique kind of discrimination.
It sort of shows you where we are in society.
My account manager had gotten a telephone call from the Chief Marketing Officer of a restaurant chain that’s a client of ours. The CMO asked our opinion on how to handle a seemingly new feature in Google Business.
For those of you not familiar with how this works, it goes like this.
You Google a business – let’s say, for example, a restaurant.
The business listing comes up with information about the restaurant. It lets you know if the restaurant is kid-friendly. Or has outdoor dining. Or offers a gluten-free menu.
If the restaurant doesn’t have those items marked off, it’s assumed that they are not kid-friendly, gluten-free, outdoor dining, or whatever.
Google is now offering two new options: “LGBTQ-Friendly” and “Transgender Safespace.”
Ignoring for a second that most restaurant owners surely don’t even know they can manage their own business listing on Google, we need to discuss a bigger issue.
Google is now apparently in the business of dividing Americans through businesses.
Haven’t marked off that you’re “LGBTQ-friendly”? Surely you hate gays.
You don’t offer a “transgender safe space”? I’m boycotting you and suing your business for discrimination.
It’s getting out of control. So here’s what I’d like to see.
“Blue Lives Matter Safe Space.” “Gun-friendly.” “Patriotic Americans Given Free Bourbon.” “Liberal Trigger Warning.” “Conservatives Welcome.”
But of course asking for something like THAT just makes me a bigot.