He’s brash, blunt and opinionated, traits that the CEO and founder of Silent Partner Marketing freely acknowledges.
Thus, telling people what they want to hear — as opposed to the straight truth Kyle Reyes thinks they deserve to hear — is not something Reyes is known for.
It’s that antithesis to lip-service which is exactly what’s gotten him noticed by media table-setters like the group on Fox and Friends.
It was Reyes who predicted a Donald Trump presidency in January 2015, at a time when the media was just beginning a campaign to paint the Manhattan real estate tycoon as a laughingstock, even before Trump tossed his hat into the ring. He predicted a Trump win well before Anne Coulter was roundly mocked on Real Time With Bill Maher for doing the same.
He goes on rants that appear to say what a large majority of Americans are thinking. Millennials? The generation of which he belongs to?
“I’m telling you, we’re soft,” Reyes said during one of his videos, in which he focused on how responsibility and accountability appear to be an endangered species — thanks in part to trends like how the country has focused on who “hacked” the Democratic National Committee’s emails last summer and not what those emails contained. “We know she (Hillary Clinton) deleted all those emails, we know that the stuff the DNC (Democratic National Committee) said in those emails was true and was actually said, and all we’re talking about is ‘who tattled?’”
Hampshire College, a premier Massachusetts liberal arts school known for its progressivism, has not gone unscathed from Reyes’s rants.
“The cops at Hampshire College are not allowed to be armed. You know why? Because the sight of a gun and the sight of a cop triggers these little snowflakes,” Reyes pointed out in another video. “After graduation, how did they survive outside their parents’ basement without getting hit by a public transportation bus every single day — how do they make it?”
Reyes recalled the events of Sept. 11, 2001. He remembered sitting in history class at the time the towers fell. School did not stop, unlike what happened at Hampshire College following the Trump’s election.
“We see places like this school that cancel classes for the entire day or for the entire week so that they can teach the students how to mourn the death of America,” Reyes noted. “Instead of being in the day and age where we see a horrible tragedy, and we learn how to process and we learn how to deal with it, instead we’re creating safe spaces for these little pansies and giving them therapy dogs and crayons so that they can get through a historic process.”
So who does Reyes think is to blame?
“We have done this to this generation. We’re no longer teaching kids about our principles and about our country. We’re teaching them how to be pansies.”
And the police, Reyes points out, are the “first people these kids will call when something bad is happening to them, and then they’ll turn around and say what pigs and killers the cops are.”
Everything, Reyes has surmised, “is backwards.”
It’s not OK anymore “to be manly,” Reyes observed in another video.
New Boston Post reporter Evan Lips recently sat down with Reyes for a question-and-answer session at Silent Partner Marketing’s Manchester, Connecticut, headquarters. It’s here inside a nondescript former mill building on Hilliard Street that Reyes dreams up his popular “Real Talk From The Whiskey Wall” segments.
Q: So, what has changed since Donald Trump took office?
Evan, you want to know what’s changed since Donald Trump’s been elected? Our generation of millennials is soft. We have gotten so soft. Hard times make for hard people and soft times makes for soft people. And yet, we have forgotten what happened on Sept. 11. We have forgotten that 3,000 Americans were killed on American soil. We have forgotten that we were a country at war. We have forgotten that we are facing one of the greatest existential threats our country has ever faced. We have gotten so painfully soft, we have forgotten that there are men and women protecting the thin blue line and instead, we have determined that we’re going to convict them in the court of public opinion because we saw a partial video clip streamed on Facebook Live that has no context whatsoever.
So, I’ll tell you what’s changed since Donald Trump took office.
The adults are back in charge. It’s time to end this garbage.
Q: Ever since you launched this Whiskey Wall segment it’s appeared to have touched a nerve. Can you talk a little bit about that?
Of course it’s touched a nerve here in America, because people are sick and tired of being told that they can’t say what they’re really thinking. Why do you think the silent majority has risen?
(One of Reyes’s most recent Whiskey Wall segments dealt with the embattled United Airlines, the air travel behemoth currently under fire for roughing up a passenger who refused to yield his seat after being “bumped” from a flight. The incident sparked calls for a protest. Reyes wasn’t buying it.)
“Everybody saying that they’re going to boycott — 98 percent of you are lying.”
(Reyes acknowledged in his United rant that none of the parties involved should be free from blame, but pointed out that integrity does have a price — and if a family can get find a good price for a flight, they’ll take it. His filmed rant managed to garner more than 10,000 views. Reyes has also used the format to take aim at college students enrolled at a Catholic university expressing anxiety over a conservative like Vice President Mike Pence speaking at their school. He’s also launched verbal salvos at social justice activists upset over a Pepsi ad they claimed “appropriated” their movement.)
As for the Whiskey Wall segments….
“All that I’m doing is having conversations with Americans that business owners want to have on a regular basis but feel like they can’t. I’m not worried about being boycotted. I’m worried about the direction of our country, and if I can stand there in front of the Whiskey Wall every single day, and talk about what it is that people want to hear, then I think that’s a win for everybody, don’t you?”